The Mollyzine - Phillip Molly Malone’s Blog

Charles Wright Reports on his Blog  that Bigpond are using Google to advertise with there rivals names in the Ad title. I had seen something like this on my new Progress Blog with "Progress Software" in the title but the link went to Microsoft Australia.

 

When I read Charles latest entry about it, it all made sense. Google have an option to title the ad with the search criteria. Now I have no problem with advertising against rivals searches but to do it with the search title that has nothing to do with the site that is linked to (See the picture below for the results of a search on the MS Australia site for the term "Progress Software"), that’s a little under handed.

 

I guess in some ways I should be honored that Microsoft think enough about Progress that they want to piggy back off our searches. Still underhanded and perhaps my good friend, Frank Arrigo can have a word to the MS Aus marketing department to get this situation fixed up.

 

Happy Blogging and Progress

Molly

 

Technorati Tags : Google ads, Microsoft, Progress Software, Frank Arrigo